Friday, February 8, 2013

Long vs Short



When I was younger, so much young...errr, wait, let me restart that.

When I was little, I was trained to write essays and stuffs. Which does not necessarily mean that I enjoyed doing it, but at least I could do it with a somewhat high degree of proficiency.

And then I went to work in advertising. Where long copies seem abhorred and are treated like the plague.

So I retrained myself to write short copies. Or no copy at all. As long as it gets the idea(s) across, the shorter the better.

And there's also twitter, with its 160 characters or less.

All of which have led me to face this particular problem now.

I can't seem to write long copies on a whim anymore, not unless I force myself to. My faucet of sentences seems to have been set on drips. Which should explain why my blog entries are getting shorter and shorter. If I do write any.

Now, the only time I seemed to be able to fluently gush words and sentences out is when I am writing company profiles or annual reports. Which are basically 90% fluffs.

The thing is, there's no power in fluffs. You can't move people with fluffs.

Well, perhaps you actually can if the fluffs are extra fluffy soft, but that's beside the point.

So what should I do to get the sentences spewing and flowing out of my fingertips again?

Any suggestions, anyone?